RELENTLESSLY MANUFACTURING AMAZING
pushing, whether he’s building the world’s biggest skateboard, kickflipping a car 360 degrees in the air or getting attacked by a shark to promote a new toy line. Every day, he turns a whole lot of imagination and a little bit of crazy into reality at his 25,000-square-foot Fantasy Factory in downtown Los Angeles.
“I wanted to create a show about brands and partnerships — that was still fun and funny — and focused on my entrepreneurial journey” said Rob. Today, Fantasy Factory depicts (anything but normal) everyday life at the Dyrdek Enterprise’s HQ. It’s become a symbol of Rob’s work hard/play hard approach to life, business brilliance and trademark big ideas, as well as the ultimate example of brand integration. Fantasy Factory begins filming its seventh encore season in August 2014.
searching for the funniest, most outrageous videos on the web. Or you can sit back and be entertained by those videos plus Rob’s hilarious commentary and infectious energy on Ridiculousness. Rob is joined by co-hosts Sterling "Steelo" Brim, Chanel West Coast and weekly celebrity guest hosts as diverse as Justin Bieber and Larry King, and no video is safe from their hysterical critiques and priceless reactions.
Inspired by the success of America’s Funniest Home Videos global syndication business model and production efficiency, Rob created Ridiculousness targeting the audience he knows so well. The sixth and seventh season of Ridiculousness will begin airing in early 2015.
early age Rob saw skateboarding as not only a sport, but also an opportunity to create and innovate, both in the industry and beyond. His natural ability, meticulous approach and competitive spirit led him to turn pro by the age of 16. Then his first major deal came from DC Shoes when he signed to become the third member of their skate team.
Rob helped grow the DC Shoes brand and embraced his role as team rider, self-taught shoe designer, marketing advisor and brand ambassador. His original signature shoe, launched in 1994, revolutionized athletic skate footwear. And his integration of DC Shoes into the MTV show Rob & Big helped grow the brand from an annual revenue of $120 million to $500 million in just three year’s time. Today, Rob’s relationship with DC has evolved and grown into a globally successful, signature, footwear, apparel, and accessory collection.
STREET LEAGUE SKATEBOARDING
THE COPS STRAIGHT
INTO THE ARENA
breathed the skateboarding industry for almost 20 years when he decided it was time to reshape the landscape. Boost visibility. Educate, inspire and excite the world about street skateboarding. Give back to a sport that had given him everything he had, and make it the number one sport in the world.
He set out to create a televised competition that would attract the world’s top 20 street skateboarders and allow “I saw from an entertainment perspective that no one had ever approached the biggest athletic alternative to organized sports as sports entertainment. That’s why we’ve been so successful.” fans to watch these athletes pull off the impossible live. The result was Street League Skateboarding — a league with easy-to-follow, instant scoring format on one-of-a-kind concrete skate plazas and the largest prize purse in skateboarding history.
IF YOU DON’T
LAUGH, WE DON’T
an all-media production company with a distinctive comedic style, and decades of production experience. Founded by Rob Dyrdek and Shane Nickerson — and building on the continued success of shows like Rob and Big, Rob Dyrdek’s Fantasy Factory and Ridiculousness — Superjacket has just launched the humorous cooking competition show Snack-Off, a branded content series with Kraft, and has multiple shows currently in development.
Together, Rob and Shane have created one of the most unique and dynamic new production companies in Los One of the most unique and dynamic new production companies in Los Angeles… Angeles with Superjacket, and have already established a reputation for creating fresh, improvised takes on proven formats. The latest MTV deal they signed in July 2014 allows them to scale their singular production style to keep audiences inspired and entertained.
to turn pro, many thought he should have joined one of the more well-known California board companies. Instead Rob signed with newly formed Alien Workshop from his hometown of Dayton, Ohio. Rob was Alien’s first team rider, and coming full circle, purchased Alien in 2012 extending his relationship with the brand to 23 years.
Rob idolized his sister’s skateboarding-boyfriend and his skate crew–the “Street Rats.” Although he wanted nothing more than to join their crew, he was too young. In typical Rob fashion, he decided to form his own crew. Inspired by a “wild and crazy” sticker on his bedroom mirror, Rob created the “Wild Grinders.” Flash forward 20+ years later, and Wild Grinders is an animated series on Nicktoons sharing the stories of Rob’s childhood, enhanced with all the awesomeness Rob could only dream about, including Wild Grinders is inspiring a whole new generation to skate. a talking version of his beloved dog Meaty, underwater rocket skateboards, and routine trips to the moon. Rob is the creator and executive producer of the animated series and, of course, the voice of Lil’ Rob. Wild Grinders is currently in its second season on Nickelodeon, and inspiring a whole new generation to skate.
an overlooked category when Stance entered the scene. Within this white space sprang a highly focused, market-disrupting brand with one simple mission: make outstanding socks. Rob was so inspired by Stance’s path that he became an investor and brand ambassador. Today, Stance is a multimillion-dollar brand that champions the spirit of individuality through the creative and artistic stories behind every sock sold.
a highly competitive energy drink market, but quickly gained share simply by providing more product for less money. Over time, they created product extensions based on audience insights that led to a product line with a variety of flavors, calories counts, style, etc. By offering a constantly optimized, differentiated product at a better price than the competition and implementing a relentless, grassroots marketing campaign, Monster Energy quickly gained market share and own the number one leader spot today. Believing the brand’s vision aligned well with his, Rob signed on as brand ambassador seven years ago and counting.