RELENTLESSLY MANUFACTURING AMAZING
pushing, whether he’s building the world’s biggest skateboard, kickflipping a car 360 degrees in the air or getting attacked by a shark to promote a new toy line. Every day, he turns a whole lot of imagination and a little bit of crazy into reality at his 25,000-square-foot Fantasy Factory in downtown Los Angeles.
“I wanted to create a show about brands and partnerships — that was still fun and funny — and focused on my entrepreneurial journey” said Rob. Today, Fantasy Factory depicts (anything but normal) everyday life at the Dyrdek Enterprise’s HQ. It’s become a symbol of Rob’s work hard/play hard approach to life, business brilliance and trademark big ideas, as well as the ultimate example of brand integration. Fantasy Factory began filming its seventh and final season in August 2014.
searching for the funniest, most outrageous videos on the web. Or you can sit back and be entertained by those videos plus Rob’s hilarious commentary and infectious energy on Ridiculousness. Rob is joined by co-hosts Sterling "Steelo" Brim, Chanel West Coast and weekly celebrity guest hosts as diverse as Justin Bieber and Larry King, and no video is safe from their hysterical critiques and priceless reactions.
Inspired by the success of America’s Funniest Home Videos global syndication business model and production efficiency, Rob created Ridiculousness targeting the audience he knows so well. The sixth and seventh seasons of Ridiculousness began airing in early 2015.
early age Rob saw skateboarding as not only a sport, but also an opportunity to create and innovate, both in the industry and beyond. His natural ability, meticulous approach and competitive spirit led him to turn pro by the age of 16. Then his first major deal came from DC Shoes when he signed to become the third member of their skate team.
Rob helped grow the DC Shoes brand and embraced his role as team rider, self-taught shoe designer, marketing advisor and brand ambassador. His original signature shoe, launched in 1994, revolutionized athletic skate footwear. And his integration of DC Shoes into the MTV show Rob & Big helped grow the brand from an annual revenue of $120 million to $500 million in just three year’s time. Today, Rob’s relationship with DC has evolved and grown into a globally successful, signature, footwear, apparel, and accessory collection.
STREET LEAGUE SKATEBOARDING
THE COPS STRAIGHT
INTO THE ARENA
breathed the skateboarding industry for almost 20 years when he decided it was time to reshape the landscape. Boost visibility. Educate, inspire and excite the world about street skateboarding. Give back to a sport that had given him everything he had, and make it the number one sport in the world.
He set out to create a televised competition that would attract the world’s top 20 street skateboarders and allow “I saw from an entertainment perspective that no one had ever approached the biggest athletic alternative to organized sports as sports entertainment. That’s why we’ve been so successful.” fans to watch these athletes pull off the impossible live. The result was Street League Skateboarding — a league with easy-to-follow, instant scoring format on one-of-a-kind concrete skate plazas and the largest prize purse in skateboarding history.